&TV to pay a special tribute through its ‘Ek Desh Ek Awaaz’ initiative on Ambedkar Jayanti

14th April is observed as one of the landmark days as the nation celebrates the birth of one of most exceptional leaders in Indian history, who rallied a revolution and became a voice to reckon with – Dr B.R. Ambedkar. This year, to create a landmark moment for Dr Ambedkar’s followers and to celebrate his 129th birth anniversary, amid the lockdown, &TV launches the ‘Ek Desh Ek Awaaz’ initiative, to pay a special tribute to Babasaheb from your very own home. As a part of this initiative, the channel urges everyone to come together for Bheem Vandana and pay special homage to Babasaheb on April 14th at 8:00 pm only on &TV.

Considered as the architect of the Indian constitution, Dr B.R. Ambedkar was a leader par excellence and whose legacy is unparalleled. He believed that the only way India could foster national unity and stability was through instating a unified code of One Nation One Constitution.  

As the nation celebrates Ambedkar Jayanti today, let us look at four landmark moments in his life that made him the most exceptional leader of our times.

1. Dr B.R. Ambedkar becomes Chairman of the Drafting Committee of the Indian Constitution: Dr B.R. Ambedkar is considered as the Father of the Indian Constitution. His reputation as a scholar-led him to become India’s first law minister and subsequently, the Chairman of the committee for drafting the Constitution on 29th August 1947.
2. Dr B.R. Ambedkar makes Sanskrit the National Language of India: At the time of the making of the Indian Constitution, keeping in mind the historical value which the Sanskrit language holds, Dr B.R. Ambedkar convinced the board to make Sanskrit as India’s national language.
3. Dr B.R Ambedkar, the first man to lead the Women Rights Movement: Babasaheb was one of the most prominent voice for women empowerment. Through the Hindu Marriage Act, Hindu Succession, Guardianship Act, and the Hindu Code Bill, he gave a voice to the women community in fighting for their rights and encouraged them to stand shoulder to shoulder with the men.
4. Dr B.R Ambedkar bestowed with Bharat Ratna award: On 14th April 1990, Dr B.R Ambedkar was presented with India’s highest civilian honour, the Bharat Ratna Award, posthumously for his contribution towards the nation.

So, let us unite to pay a special tribute to Dr B.R. Ambedkar through ‘Ek Desh Ek Awaaz’ initiative at 8:00 pm to celebrate Ambedkar Jayanti only on &TV

&TV to pay a special tribute through its ‘Ek Desh Ek Awaaz’ initiative on Ambedkar Jayanti

Every year, 14^th April is observed as Ambedkar Jayanti, to celebrate the birth of one of most exceptional leaders in Indian history, who rallied a revolution and became a voice to reckon with – Dr B.R. Ambedkar. Reverently called 'Babasaheb', his life and legacy have been an inspiration for many. This Ambedkar Jayanti, &TV launches the ‘Ek Desh Ek Awaaz’ initiative, to pay a special tribute to Babasaheb and his vision of a unified India. As a part of this initiative, the channel urges everyone to come together for Bheem Vandana and pay special homage to Babasaheb on April 14th at 8:00 pm only on &TV. 

Considered as the architect of the Indian constitution, Dr B.R. Ambedkar was a leader par excellence and whose legacy is unparalleled. He believed that the only way India could foster national unity and stability was through instating a unified code of One Nation One Constitution.  

Here’s what television artists had to say about the great man who charted the course of the country, to become a nation unified by one constitution.   

Prasad Jawade says “Dr B.R. Ambedkar laid the foundation of a unified India by bringing millions of Indians under the ambit of one nation and one constitution. His teachings and philosophy still resonate with the Indians across the country, even today. As we celebrate the 129th birth anniversary of Babasaheb on April 14th, I urge everyone to come forward and join us in paying a special tribute to him at 8:00 pm on &TV.’

Neha Joshi says “Babasaheb truly was a visionary leader. Today, the way our nation has progressed, a lot of credit goes to him. He not only brought people together but also got them to take collective action towards all forms of suppression. On Ambedkar Jayanti, let us all come together to pay our respect to Babasaheb at 8:00 pm on April 14^th on &TV.”

Jagannath Nivangune says, “Dr Ambedkar was truly a leader par excellence. His work has touched and impacted the lives of all Indians. On Ambedkar Jayanti, I urge everyone to join us at &TV to pay a special tribute to Babasaheb at 8:00 pm.”

Sneha Wagh says, “Babasaheb has been an inspiration to many. His ability to challenge and mobilize a revolution that redefined the democracy for the Indian soil made him one of the greatest leaders of our times. Let us collectively come together to pay a special homage to him - Dr B.R. Ambedkar at 8:00 pm on &TV on Ambedkar Jayanti on April 14th.”

Rohitashv Gour says, “Dr B. R. Ambedkar was a great visionary leader. His only dream was to make our country as one unified nation through various social and economic reforms and of course through the writing of the Indian constitution. On Ambedkar Jayanti, I urge all the citizens to come together at 8:00 pm on April 14^th on &TV to pay a special tribute to this prolific leader and social reformer – Dr B.R. Ambedkar.”  

Aasif Sheikh says, “I have grown up reading stories of Dr B.R. Ambedkar, and his fight for equality has had a great influence on me. Dr Ambedkar has been the most powerful advocate of equality and fraternity in modern India. On Babasaheb’s birth anniversary, I request all my fans and viewers to join us at 8:00 pm on &TV to pay a special tribute to Babasaheb for his immense contribution to this nation.”  

Gracy Singh says, “Babasaheb is one of the most prominent voices in Indian history. Be it his fight for equality, women empowerment, or his involvement in the reformation of education; he has impacted the lives of every Indian. As we honour Babasaheb through our special tribute at 8:00 pm on &TV, I urge everyone to join me in this initiative to celebrate Ambedkar Jayanti.” 

Yogesh Tripathi says, “Dr Ambedkar envisaged our society as one based on liberty, equality and fraternity. It takes great vision and belief to bring about social and economic reforms that touched so many lives. Few other leaders could unite the nation the way Babasaheb did. Let all of us collectively come together to pay a special tribute to this great leader at 8:00 pm on &TV on Ambedkar Jayanti.” 

So, let us unite to pay a special tribute to Dr B.R. Ambedkar through ‘Ek Desh Ek Awaaz’ initiative at 8:00 pm to celebrate Ambedkar Jayanti only on &TV

On the occasion of Hanuman Jayanti, let us collectively recite the Hanuman Chalisa at 9:30 pm on &TV

Hanuman Jayanti, the auspicious festival which commemorates the birth of Lord Hanuman is celebrated with great fervour across the nation. To mark the festive spirit and bring everyone together during this lockdown, &TV is launching a unique initiative wherein the viewers and all Hanuman bhakts can recite the Hanuman Chalisa together with their families, as it plays on the channel on April 8th, Wednesday at 9:30 pm.

Here’s what &TV artists from the show ‘Kahat Hanuman Jai Shri Ram’ had to say on this initiative alongside their connection and devotion towards Lord Hanuman, this Hanuman Jayanti.

Sneha Wagh, Mata Anjana of &TV’s Kahat Hanuman Jai Shri Ram says, “I begin my day listening to Hanuman Chalisa. It helps me create a positive vibe and fills me with the motivation and energy to get on with my day. Although I am not a regular visitor to temples, I ensure I visit Hanuman temple whenever I get time. This Hanuman Jayanti, amid the lockdown, I will celebrate this festival at home with my family. I will be assisting my mother in cooking sweet delicacies and prepare for the puja, and later, we all will be tuning in to &TV to recite the verses of the Hanuman Chalisa. As the entire country unitedly fights the threat amidst us, I request all my fans and viewers to come together to recite the Hanuman Chalisa with us at 9:30 pm on &TV on this auspicious occasion of Hanuman Jayanti today.”

Jiten Lalwani who plays Maharaj Kesari in &TV’s Kahat Hanuman Jai Shri Ram says, “As a child, I grew up listening to Lord Hanuman’s stories of bhakti, and since then I have always worshipped him. I have inculcated the same habit in my children as well. This Hanuman Jayanti, we will celebrate by making a garland at home, cleaning the temple and singing bhajans in praise of Lord Hanuman. Towards the evening, I will be tuning in to &TV to recite the Hanuman Chalisa with my family. I urge all the viewers and Hanuman bhakts to join us in this unique initiative at 9:30 pm only on &TV.”

Nirbhay Wadhwa, Bali of &TV’s Kahat Hanuman Jai Shri Ram comments, “I am a strong believer of Bajrangbali. I remember all the verses of Hanuman Chalisa by heart and recite it in the morning, every Tuesday. It is believed that reading and reciting the Hanuman Chalisa not only protects us from evil forces but also provides us with the strength and courage to overcome our fears. This Hanuman Jayanti, I pray Sankatmochan to help us with more positivity and strength. Since I will not be able to visit Hanuman temple this year, my family and I will be tuning in to &TV to recite Hanuman Chalisa at 9.30 pm. I request everyone to join us in solidarity to recite the Hanuman Chalisa tonight in our collective fight to ward off the pandemic evil around us.”

Television Actors Take on Indian Mythologies

Rohitashv Gour who plays Tiwari Ji in &TV’s Bhabiji Ghar Par Hai says, “When it comes to Indian mythologies, children belonging to smaller cities relate better since they are more well versed with the stories, via regular street plays on the escapades of the likes of Ram-Leela and the great Mahabharata. Children in the bigger cities, albeit know what these stories essentially are, don’t seem to show much interest in delving deeper. With the onset of online streaming, content consumption has become very fast-paced. Most kids would find these shows a slow watch. I keep educating kids by asking them questions on the epics occasionally. However, I feel bringing these shows to the current generation in visually attractive narratives would really help build and sustain their interest. I would urge all the viewers of &TV, especially in the metro cities to encourage their children to watch shows such as Ramayan and Mahabharat. This is the best time and probably the only time you would get to enjoy such meaningful shows at the comfort of your own homes. Stay indoors, stay safe, Kyuki Hum Ghar Ke Andar Toh Corona Bahar!”

Jiten Lalwani who plays Maharaj Kesari in &TV’s Kahat Hanuman Jai Shri Ram says, “Mahabharat, Ramayan and Jai Hanuman are my all-time favourites. I have grown up watching these shows and that’s how the interest towards this genre developed within me. I believe these shows via several fascinating stories convey a hidden message which is relevant to generations across. While we try to inculcate moral values amongst our kids, I believe these shows are the best way to do so. Personally, I have always tried to keep the interest towards these stories alive with my kids. They used to and still love watching these tales in the animated form and having known so much they are always keen on hearing stories. Moreover, they absolutely enjoy watching my show, Kahat Hanuman Jai Shri Ram, and now that Ramayan would also be showcased on &TV, we look forth to watching this as a family together. Wishing all our viewers a Happy Ram Nawami. Stay home and stay safe, Kyunki Hum Ghar Ke Andar Toh Corona Bahar”

Himani Shivpuri Katori amma of &TV’s Happu Ki Ultan Paltan says, “Ramayan has always enamoured me and been a huge part during my growing years. While entertainment may have diversified in the last few years, I am certain children today still relate to these stories and love watching them too. In my opinion there are no other shows that can teach them things such as patience, sacrifice and the value of truth. These qualities are fundamental in making children self-sufficient, righteous and courageous human beings. I would be revisiting all these shows with my son during this period and I would also like to encourage viewers of &TV to spend time with their children at home watching these shows, Kyuki Hum Ghar Ke Andar Toh Corona Bahar!”  

Nirbhay Wadhwa who plays Bali in Kahat Hanuman Jai Shri Ram shares, “Today’s generation certainly relates to mythological shows as the presentation of such shows has increased tremendously in the General Entertainment channels space. With constant evolution of VFX and graphics, the shows look magnanimous and larger than life as compared to the old classics. These days mythological shows have gained impetus due to the faith and spirituality that parents are instilling in children at a very young age. In my childhood, since there were very few channels available on television, we only watched Ramayana or Mahabharata. With the evolution of the television industry, kids these days have a variety of mythological shows to watch from. My all-time favourite mythological show apart from Mahabharata and Ramyana would be Vishnupuran that aired while I was growing up. I feel through the variety of mythological content available on television children are inspired to watch and understand the scaredness of their culture. Given the current scenario nationally, I would like to urge all the viewers to stay indoors and watch shows that bring in positivity because #Hum ghar ke andar toh corona bahar.”

  

Ashish Kadian who plays Indresh in Santoshi Maa – Sunaye Vrat Kathayein shares, “My all-time favourite mythological shows are Jai Hanuman and Ramayana as I have learnt a lot including how to be modest through the characters of Ram and Hanuman. Today children prefer watching cartoons over devotional shows, but I am glad to see more and more families encouraging their kids to watch mythological content. I urge all the kids to watch shows like these for them to know about different facets of Indian culture. Since there’s a complete lockdown and people are at home, they can watch Santoshi Maa – Sunaye Vrat Kathayein which talks about the different Vrats that one can undertake to maintain spiritual wellbeing. I strongly appeal everyone to stay at home unless there is an emergency because #hum ghar ke andar toh corona bahar.”

  

Shubhangi Atre who plays Angoori Bhabhi in Bhabhiji Ghar Par Hain shares, “Since my childhood I have always loved watching mythological shows, and Ramayana has been my all-time favourite. During that time there was only one broadcast channel and everyone at home would look forward to having a family viewing. I try to inculcate the same in my daughter. So, ever since she was born, I have been narrating mythological stories to her and she would curiously ask me about Gods and Goddesses. I can gladly say that she has also developed a liking towards this genre, and she loves to watch mythological shows with me on TV. The current generation is becoming more and more aware of spirituality and the power of faith and hence they are drawn towards the genre unlike us who watched these shows as there was nothing else available at that time. I feel a lot has changed in the mythological genre and now children get to watch not only Ramayana or Mahabharata but also different stories of Gods. Also, this is the time to maintain inner peace and calm so please watch light-hearted content and stay at home because #hum ghar ke andar toh corona bahar.”

On the auspicious occasion of Ram Navami, Lord Ram to visit your home - &TV to air ‘Ramayan’ this Ram Navami

Ram Navami is considered one of the biggest festivals in India. Devotees across the country narrate and listen to the epic tale of Ramayan on this auspicious day exalting the virtues of Ram and his life principles. In the spirit of Ram Navami, a festival that signifies the birthday of Lord Rama, &TV is all set to present (Shri Ram Charit Manas Adharit) ‘Ramayan’ on television. The show features popular actors like Gagan Malik, Neha Sargam, Shikha Swaroop, Rucha Gujarathi, Sachin Tyagi, Divyanka Tripathi amongst others essaying pivotal characters. The viewers will get to watch this iconic tale of ‘Ramayan’ starting April 2, 2020, Thursday, every Monday to Sunday at 8:00 am only on &TV. 

Commenting on this, Vishnu Shankar, Business Head, &TV, said, “Ramayan undoubtedly is one of the greatest and timeless Indian epic tales, read and loved by all. What better day to celebrate this eternal saga of Lord Ram than Ram Navami itself? Knowing the devotional fervour with which families across India celebrate this day, this year amidst the countrywide lockdown, we chose to bring Lord Ram closer to our viewer's hearts and homes through this show. As the entire country unitedly fights the threat amidst us, there’s nothing better to bring the entire family together than this epic battle between good and evil.

At &TV, we are committed to keeping our viewers entertained, especially during this time. From stomach-clutching comedy to inspirational stories to devotional kathas, there will be something for everyone. Not to forget the exciting, heart-thumping weekend line-up of fantasy-horror and thrillers. We have a reasonable bank of one-hour specials of our cult shows - ‘Double Dhamaka’ (Happu Ki Ultan Paltan), ‘Sangharsh Ki Kahaniya’ specials (Ek Mahanayak – Dr B.R. Ambedkar), ‘Gajab Kisse’ (Gudiya Humari Sabhi Pe Bhari) and Bhabiji Ghar Par Hai Poore Ek Ghante, which will ensure our fans have access to non-stop entertainment. The weekends will get even more exciting with original episodes of the edge-of-the-seat thriller, Raat Ka Khel Sara and new stories of our spine-chilling Fantasy-Horror, Laal Ishq. During this period of social distancing, we at &TV are determined to ensure our shows act as the primary glue to hold families together.”

So, start your mornings on an auspicious note watching ‘Ramayan’ with your family from April 2, 2020, at 8:00 am everyday only on &TV!