CALLING ALL THE BRIDES: EXCLUSIVE PREVIEW OF KALKI FASHION’S MEHRANG COLLECTION 2019

With a visual treat for the lovers of all things dark, bold and mysterious, KALKI Fashion unveiled its exclusive bridal collection, ‘MEHRANG’ at the Bombay Times Fashion Week. Bollywood’s big league, Aditi Rao Hydari took up the role of showstopper & dreamed in a signature masterpiece that will haunt you for days! The master couturier has now announced an exclusive preview of the runway collection.
The following showcase will start from 18^th October, 2019 onwards at KALKI’s Flagship Store in Santacruz.

“Beautiful collection! I had an amazing time associating with KALKI, super glad to be the muse for their collection ‘Mehrang’. I wore an emerald green lehenga from their collection and it is absolutely stunning and something I would definitely recommend the to-be-brides to opt this wedding season. The collection does offer a modern take on Indian Bridal wear. I loved the fact that the collection has something for every kind of bride’s personality. Stunning lehengas, gorgeous indo-westerns with amazing cuts and embroideries for when you want to go heavier and all out on your wedding day. The designs will make anyone wearing it special. Bravo, KALKI Fashion!”Aditi Rao Hydari, Bollywood Actress.

Taking a detour from the traditional reds and pastels that dominate bridal wear, KALKI Fashion presented a range of alternate colours brides can pick from. The bridal collection had a bunch of emerald greens and mosaic teal blues on the runway. Also gave lessons on how to wear champagne and wines and neo-mints to your own wedding functions!

Marrying the old school nostalgia, the collection offers ethereal fish cut gowns to hand-studded embossed lehengas. Tulle dhoti sarees, tailored jackets, slit skirts & no-sleeve cape styles will officially have their moments in the collection. While the sexy, off-shoulder trend isn't going anywhere, the full-grown tulip-mirror embroideries will jump into the mix.

From a relatively discreet hand-chorded bodice to down-to-the-floor jade motifs, velvet patches will be a "thing" for bridal in the collection. 

Designers played with sheer fabrics ranging from embellished, modesty cutout panels to crepe drapes, also teamed the opulent raw silks with pretty organza dupattas.

These once-in-a-lifetime pieces are an exquisite match for a princess bride’s dream trousseau.

Register Now for the Exclusive Collection Preview - bit.ly/2Vx06BL

Catering to the bridal-wear needs, the brand hosts a wide range of glamorous lehengas, heavenly sarees styles, elegant anarkali suits and magnificent gown designs amongst a myriad of new styles for the customers to choose from. The collection is now available at KALKI Santacruz store and on www.kalkifashion.com

Also, if you are a to-be-bride, you can now book your bridal appointment with the KALKI stylist and get a personal bridal trousseau planned for your dream wedding. Book here. 

Mrunal Thakur Walked The Ramp For Traworld X Ken Ferns At Bombay Times Fashion Week 2019

@traworldluggage @sachimaker and @kenferns fashion show was everything related to fun! A seamless collaboration between the two and we hope to see more. @mrunaloffical2016 was the perfect showstopper and looked stunning with Traworld bag and Ken’s outfit.

VJ Rannvijay Singh & Youth Icon Ananya Birla Walked the Ramp for Priority Bags X Disrupt India at Bombay Times Fashion Week

The Final Day of Bombay Times Fashion Week saw VJ Rannvijay Singh & Youth Icon Ananya Birla rock the ramp for Priority Bags X Disrupt India. At the hot & happening runway, Priority Bags officially unveiled it's new look and its newest collection of bags, in collaboration with Rannvijay’s venture Disrupt India.

The latest collection of Priority Bags catered to all age groups and personal styles, thanks to its unique blend of style and functionality.

Understanding the nature and importance of every phase and stage in life, & Priority Bags have created a collection of bags serving each spectrum. Whether you are a school-goer, a young gun stepping into the world of college, an avid backpacker or a professional raring to go places, there is a specially designed Priority bag to liven up your day.

Priority backpacks are designed and crafted with the purpose of creating a difference and adding an element of freshness. With each bag carrying a story, they are not only steeped in style but are also affordable. Priority Bags symbolized freedom and the need to be yourself at every step, successfully infusing the same into each piece of the new collection.

ADITI RAO HYDARI & KALKI FASHION HAD US GO *WOW* AT THE BOMBAY TIMES FASHION WEEK

KALKI Fashion’s exclusive couture collection ‘Mehrang’ was the most color-packed performance at the Bombay Times Fashion Week 2019. With a visual treat for the lovers of all things dark, bold and mysterious the collection was fizzed with glamour and riveted with their innovative details. Bollywood’s big league, Aditi Rao Hydari took up the role of showstopper & dreamed in a signature masterpiece that will haunt you for days!

 
The B-Town beauty, Aditi Rao Hydari wore the showstopper ‘Emerald Green Lehenga’ like a dream. With her flawless beauty and her statuesque posture, Aditi Rao Hydari blossomed in the most joyous bridal trends of this season from the collection.

Representing the modern bride on the ramp, the graceful beauty sported a lehenga which carried varying levels of jaw-dropping jaal exposure with increased coverage of intricate hand-done butti work. And while elaborate gold embellishments and opulent cutwork hem details made a strong showing on the runway, minimalist pastel floral motifs and classic hand stitched blouse presented a bridal counterpoint. Great for a late-autumn soirée or winter wedding, this showstopper lehenga creates a sense of whimsy freshness while still being ultra-sophisticated.

 

Saurabh Gupta, Director at KALKI aforesaid, “Aditi has a unique face with the perfect blend of femininity and elegant features. She just makes couture look effortless. A combination of glamour and earthy beauty for the perfect reflection of modern-day women, we think she is all you need to look at. No wonder, the detailing on the 6 weeks period lehenga on her looked nothing less than royalty. Super elated to have her walk for us”.

“Beautiful collection! I had an amazing time associating with KALKI, super glad to be the muse for their collection ‘Mehrang’. I wore an emerald green lehenga from their collection and it is absolutely stunning and something I would definitely recommend the to-be-brides to opt this wedding season. The collection does offer a modern take on Indian Bridal wear. I loved the fact that the collection has something for every kind of bride’s personality. Stunning lehengas, gorgeous indo-westerns with amazing cuts and embroideries for when you want to go heavier and all out on your wedding day. The designs will make anyone wearing it special. Bravo, KALKI Fashion!” Aditi Rao Hydari, Bollywood Actress.

It was a successful show uplifting extraordinary silhouettes with thought-provoking embroideries, packed with details and saturated with brilliant color combinations. The show drew some noteworthy trends, details and fun updates to take a peek at and get a jump on right now, especially if you're in the midst of planning your own big day.
 
Taking a detour from the traditional reds and pastels that dominate bridal wear, KALKI Fashion presented a range of alternate colours brides can pick from. The couture collection had a bunch of emerald greens and mosaic teal blues on the runway. Also gave lessons on how to wear champagne and wines and neo-mints to your own wedding functions! The designers curated their collection out of contemporary colours that will please all the young brides to be.

Long fit-and-flare gowns, tulle dhoti sarees, tailored jackets, slit skirts & no-sleeve cape styles officially had their moments on the ramp. While the sexy, off-shoulder trend isn't going anywhere, the full grown tulip-mirror embroideries on jacket blouses jumped into the mix. 

 

From a relatively discreet hand-chorded bodice ball gowns to the high-glam draped tops, the down-to-the-floor jade motifs & velvet patches was a "thing" for bridal in the collection.

Floral details are a wedding dress staple, but KALKI Fashion took flowers to a new level for fall 2019-20 with the most exquisite, so-pretty-you'll-want-to-cry 3D mirror embellishments.

Layers of silk tulle, extra overlays of opulent hand-embroidered nets and pretty organzas walked down the runway. There's just something about the collection that gives a bride that extra swagger -- which is totally appropriate for a walk-down the aisle.

Much excited to announce, the lively color scheme will be soon launched at KALKI Santacruz store 19th October onwards and on www.kalkifashion.com. Stay tuned to their social media for more updates. 

Website: www.kalkifashion.com

Asia’s new-age fashion week, AFDC presents Flickstree Asian Designer Week concludes on a promising note

AFDC presents Flickstree Asian Designer Week (ADW), now in its 9^th edition, recently concluded its one-of-a-kind fashion event that combined runway fashion with business, replete with networking meets and conclave. It provided a comprehensive platform for creativity and business in the world of fashion as it hosted more than 40 designers who presented their collections on the ramp. More than 100 investors participated in the start-ups pitch for the first time in any fashion week. A brand owned by FIO Dot Global Pvt. Ltd and supported by the Asian Fashion Design Council (AFDC), FADW FW'19 gave a 360-degree perspective to fashion from 4^th to 6^th of October.

Fashion forward

Day 1 commenced with the welcome note, brand presentations and product launch. This was followed by a mesmerising performance by the one and only, MJ 5. The beautiful show paved way for more artistry that started with the opening show of ace designer Dhruv Sehgal. A name to reckon with in menswear space, Sehgal ventured into womenswear recently and his collection bowled the audience over with its astute understanding of feminine trends.

Keeping up the high standards, FADW continued with its streak of fashion innovation, creativity and grandiose presentation. Day 2 kicked off with the NextGen designer show in recently passed-out fashion students from across the country competed for the title of NextGen Emerging Talent Season 9. Out of the 20 noteworthy participations, 10 were represented in this round. 

The evening was followed by the Budding Designers Show, giving a much-needed platform to aspiring designers. The day concluded with the NewGen Designer Show presented by Nature ‘s Tattva, India's first and only DIY beauty brand. The designers who showcased their amazing collections were Anjini Sharma, Doiekn by Apoorva Mahajan and Sandeep Singh

Business on our mind

The fashion event also witnessed a gathering of 100+ investors for start-ups pitch. The session was organized under the Fashion & Design Conclave presented by Skootr, a leading premium managed-office space provider. The fashion start-ups that had come up with pitches for angel investors included 6 Degree (a fashion tech start-up), The Knotty Tales (Tech Enabled Wedding Platform), DROR (women safety app), and Eunimart (cross border trading enabling platform for MSMEs). They made impressive presentations for their business and sought second round of funding from the 100 odd investors present in the audience. As a runway event that gives equal weightage to business, FADW '19 proved to be a big hit. 

Business proceedings continued on Day 3 with two engaging talk shows. 'Runway to Export' had five buyers as panellists who discussed the opportunities in retail/export business. The discussion opened up avenues of exports for Indian designers who have been hitherto limited to local clientele only. The 'Under the Influence' panel had social media influencers who debated about the pressure of communication through social media and the role it plays in today's fashion business. Influencers were also part of the ramp show that followed the panel discussion. The panel discussions and talks on both the days ran to full houses. Noteworthy names such as Anuj Saxena, Joint Managing Director, Skootr and Amy Jitpatima, Director, MQDC, were also part of the proceedings.

Winner takes it all

Day 3 also saw the second round of NextGen Show, which had the next 10 students showcasing their collections, as well as a show by Budding Designers. The NextGen talent were competing for three categories – Best Emerging Talent, Best Sustainable Collection and Best Commercial Collection. At a glittering awards function, the winners of the competition were announced. The Best Commercial Collection award went to Ansha Bansal, while the Best Sustainable Collection went to Ridhika Jain. Winner of NextGen Emerging Talent were Meetali and Nimeshika. 

After the awards ceremony, it was time for creativity, beauty and splendour to take centre stage. The Pee Safe presented designer Rosy Ahluwalia for the finale as she brought forth her resplendent collection of Indian and western wear. The beautiful Shibani Kashyap, a singer with a soulful voice, was the showstopper. She walked down the ramp in a stunning Indian number in yellow.  Pee Safe, one of India's leading personal hygiene brand that aims at making personal hygiene every woman's right, reiterated its mission statement by backing the finale show.

Apart from the runway shows, FADW 2019 provided a B2B exhibition space for designers to showcase their work and engage with potential buyers. It proved to be an open connection for all fashion professionals, such as designers, buyers, fabric manufacturers, retailers and stylists, to network and exchange business ideas as well as to collaborate and conceive alliances. FADW '19 had a heady mix of fashion, talent, glamour, creativity and business. The designers and the audience of the 9^th season of ADW are looking forward to the 10^th edition next year. See you there!

Kehairtherapy Launches Advanced Haircare Extreme Coconut Repair Range

If grandma told you that coconut water was a quick fix for dry and damaged hair, she’s right. But why experiment when KT Professional, India’s leading hair care brand, has it all figured out? KT Professional has launched an all-new KT Advanced Haircare Extreme Coconut Repair Shampoo and Conditioner that creates voluminous and glossy hair from a stubborn, dry and tangled mess.

KT Professional’s special formula uses a Coconut Milk & Coconut Water combination that cleanses, strengthens and adds shine and softness to damaged and dry hair while providing lightweight hydration. The brand’s Kehairtherapy is the perfect solution to hair health, especially in times when demanding lifestyles, increasing stress and rising pollution levels are making hair care an impossible challenge.

KT Advanced Haircare Extreme Coconut Repair Shampoo and Conditioner is the only product in India that offers the ultimate combination of Coconut Milk and Coconut Water. Almost like magic, it nourishes brittle hair, treats split ends and restores a thinning mane into healthy, soft and shiny perfection.

Free of harsh sulfates and paraben. Not tested on animals and 100% vegan. Safe for all hair types.

Price: ₹570 each 

Kehairtherapy is revolutionising hair care in India with products and treatments that are scientifically developed, and with lasting results. Better still, products and treatments from this trusted brand are chemical-free, so you can get the hair you want at zero health risk. Kehairtherapy’s solutions for all types of hair textures have made it the brand of choice, at affordable prices. 

About KehairtheraphyKT Professional was introduced in India by Ccigmaa Lifestyles Pvt Ltd in 2016 with product formulation from the US. Its Keratin and Cysteine Treatments from the US have made it all across the globe due to the company’s constant innovation in the science of hair. KT Professional has a presence in 85 Indian cities with dedicated and KT product lovers in over 7,650 salons. The company has a footprint in Nepal and Bhutan too.

K T Professional’s products are available in leading salons across India and its home care products can be purchased online at www.ktprofessional.com and e-commerce sites such as Nykaa, Amazon, Snapdeal and Flipkart.

Glad U Came unveils the Festive Box- An Amazing Celebrity Gifting Service

Pioneers in the Celebrity Gifting Service, 'Glad U Came' gets ready to unveil the Festive Box, just in time. With the simple gesture of gifting, Glad U Came offers brands a cost-effective way to get their products to reach the relevant Bollywood and South Celebrities, which will help them nurture a strong brand image, enhance visibility and get instant feedback.

Gifting is unboxing of products by celebrities and influencers, Glad U Came helps in getting the right product delivered in right hands. It’s a great opportunity for any brand looking out to create meaningful relations and be associated with charismatic celebrities. Spanning from retail, beauty, FMCG, Tech, hospitality to e-commerce, this service can be a useful tool for anyone looking to improve and strengthen brand relations and awareness for their brand. They also have a gamut of tailor-made customized PR services that work in the most specific and efficient manner. 

Innovation is not a new word for boutique public relations firm Glad U Came fondly known as GUC. Within the mere span of 4 years, it has set trends that many contemporaries now draw inspiration from. What began as a simple experiment to send a designer product as a gift to a celebrity has now snowballed into one of the most preferred services offered by Glad U Came. They were the early players who came in with this strategy that leveraged brand visibility and boosted conversions most cost-effectively. 

With the festive season just around the corner, Glad U Came’s celebrity gifting service will now roll out in full swing. This time of the year, GUC is gearing up to take the celebrity gifting game to the next level with unique and innovative personalization. 

Commenting on the launch Founder of Glad U Came, “We boast of our celebrity gifting service because it is something that we have innovated and improvised year after year. I believe that this is one of the most impactful and direct ways for a brand to reach its audience. And it’s sure to skyrocket a brand’s public image in the right direction". 

Irrespective of the brand category or industry, the festive season is the perfect opportunity for brands to grab the eyeballs towards their products. 

Glad U Came offers celebrities a chance to unbox a lovely gift from various brands so they can share what they think of the products and share it with their audience. Brands can use this platform to let the masses know how good their product is! As for celebrities and influencers, they get a fun and personalized gifting experience brought right to you from Glad U Came! 

Get in touch on info@gladucame.in

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