Friday 22 November 2019

Seal the hair damage, with India’s first data-driven customized hair care, Vedix


In today’s time, when the google searches are filled with natural remedies for hair fall, it tells us that ayurvedic product is the need of the hour. This evidently portrays that women experiencing hair fall are in the search of effective solutions. Second, the vast selection of available Ayurvedic hair fall products simply fails to deliver results. To battle these issues, we have made India’s first customized hair care regime by Vedix.

We made several attempts to curate and present product recommendations to our readers; scoured the market to find Ayurvedic hair fall solutions that were proven effective. But all we got were dead ends. The truth is this, on the one hand, Ayurveda ended up being confused with haphazard kitchen remedies and on the other, it was reduced to a one-dimensional ‘luxury’ indulgence, finished off with frivolous gold packaging and steep prices.

The market’s current offerings in Ayurveda were far from authentic and not efficacious in the least bit. Even the most popular “Ayurvedic” hair oils used generic hair oil formulations that were watered down to cater to the mass market.

We have an inhouse laboratory with Ayurvedic doctors and formulators to find the real reason why the generic Ayurvedic products weren’t working like they were meant to. After all, they do contain potent Ayurvedic ingredients even if they were weak imitations of truly efficacious formulations. And what we found next was the final piece in the puzzle - The Tridoshas.

According to Ayurveda, the three doshas or the elemental characteristics of the body - Vata, Pitta and Kapha must be in balance. Here, balance means that the proportions of each of the components in the body must always remain constant. However, stress, diet, and lifestyle disturb these proportions and force them into an imbalance. Diseases and conditions like hair fall are merely a ‘symptom’ of the imbalance. Not an independent issue in itself. More often than not hair fall is mistaken for the real issue. But in truth, it only represents the internal imbalance of doshas in the body and so, the Ayurvedic remedy must be formulated accordingly.
 
Collaborating with some of the best Ayurvedic doctors and experts in the country, we found that Ayurveda, by its nature, prescribes customized solutions for each individual. While hair problems seem to be similar for all, only a solution customized to the internal dosha imbalance works for an individual.

The inception of customized Ayurvedic hair care brand – Vedix.
At Vedix, hair care starts with the customer, just like it does at an Ayurvedic doctor’s clinic. Through a holistic assessment of the customer’s bodily characteristics, lifestyle, and habits similar to an Ayurvedic practitioners assessment, the customer’s Ayurvedic profile is created.

How does it work?
An Ayurvedic a profile is a dosha specific picture that analyses the customer’s current requirements to fix the imbalance in their Ayurvedic profile. With this information, the customer is classified into one of 6 broad profiles each of which breaks down into thousands of combinations.

Based on this, a detailed analysis is given to the customer in which their dosha imbalance is explained along with the ingredients required to manage their hair issue. Then, a customized hair care regimen is recommended to the customer which includes ingredients corresponding to the specific requirements as outlined in the customer’s Ayurvedic dosha profile. Created with the aim to chart a customized hair care regime for every woman, Vedix has already assisted over 2 lakh women with their hair concerns within a short span of 3 months.

What’s In A Vedix Box?
Each Vedix box contains an anti-hair fall oil, an anti-hair fall shampoo, and a regrowth serum. All these products contain the exact ingredients the customer needs to pacify their dosha imbalance. With a combined Ayurvedic expertise of 20 years, Vedix’s team of Ayurvedic doctors have spent over 2 years in R&D for Vedix. All our products are designed to be gentle on the hair and scalp and are free of harmful chemical compounds and irritants such as parabens, phthalates, SLS and formaldehyde. The products are also cruelty-free and are ethically manufactured.

Friday 8 November 2019

Urvashi Pays Tribute To The Acting Goddess Sridevi


Remember the iconic song "Tera bimaar mera" dil from the 1989 film Chalbaz?

Urvashi Rautela will be seen shaking her leg along with John Abraham in his upcoming movie "Pagalpanti."

According to Urvashi, she looks at the song as a tribute from her end to the one of Hindi Cinema's vibrant actress, Sridevi.

Reports suggest that for almost a month Urvashi used to train for 3 hours everyday as she wanted to give her 200%.

During the shooting of the song, it is said that Urvashi was running a 102 degree fever yet she didn't stop the shoot. What makes this song even more special is the fact that she has tried to introduce her own touch to this super hit song. She will be seen nailing an extremely difficult ballet act; 180 degree splits.

Her efforts and dedication to the song is a testimony of her love and respect for the acting goddess - Sridevi.
Talking about Urvashi’s dedication, Shabina Khan who has choreographed the song said ‘ Urvashi is an extremely good dancer already but I am amazed by the kind of hard work and dedication she has put in. She has nailed some extremely difficult steps in the song. I am very happy to get the opportunity to work with her’.
Urvashi also shared her excitement, ‘ This is a huge opportunity that Anees Bazmi Sir has given me, I am a huge fan of Sridevi Ma’am and to be a able to recreate one of her iconic songs was a lot of responsibility. I have given my everything into this song, and I am very hopeful that the audience will show me a lot love for this one’.

Tuesday 5 November 2019

Lotus Herbals Launches Lotus Organics+, a Skincare Brand with 100% Certified Organic Actives


Lotus Herbals is a name to reckon with in the professional beauty industry, as it is recognized in India and abroad for its natural beauty solutions. Keeping up with its vision of clean and natural beauty, Lotus has now launched a new brand – Lotus Organics+. 



Lotus Organics+ has products made of 100% certified organic actives. Created at Lotus Skin Laboratories, the ingredients include selective botanical extracts, cold pressed oils, fresh and pure butters and steam distilled pure essential oils. Realizing the rising consumer demand for chemical-free skincare, Lotus Organics+ has products with no parabens, petrolatum, mineral oil, paraffin, sulfates and other harmful chemicals like pesticides, herbicides, fungicides and fertilizers. There is no use of artificial fragrance, artificial colour or preservatives. The products are also not tested on animals. These potent ingredients and formulations have resulted in skincare products that are 100 % vegetarian and leave your skin feeling soft and hydrated.


Late Mr Kamal Passi, Founding Chairman and Managing Director of Lotus Herbals, had said “My vision is to create a real and safe beauty products for consumers. We at Lotus work with the commitment of giving a healthy and chemical free life to our consumers.” 

Lotus Organics+ ranges include the Divine Care Range and the Precious Brightening Range.
Divine Care Range includes:

        Divine Nutritive Crème, Divine Nourish Face Wash and Divine Nutritive Hydrating Lotion with Irish Moss, 
        Divine Restorative Night Creme with Macademia Nut Oil,
        Divine Petals Toner Mist and Pristine Purifying Face Wash with Frangipani, 
        Holistic Regenerating Exfoliator and Blissful Perfecting Masque with Acai Berry, 
        Blissful Renewal Masque with French Clay
        Mystic Soothing Body Butter with Shea Butter,  
        Mystic Brilliance Body Lotion with Argan Oil,  
        Mystic Indulgence Body Lotion with Olive Butter,  
        Divine Soothing Hand Crème with WildRose, 
        Eternal Comfort Hand Crème with Cranberry, 
        Luxurious Comfort Hand Crème with Shea Butter

The Precious Brightening Range made up of White Peony includes:

        Precious Brightening Crème
        Precious Brightening Night Crème
        Precious Brightening Serum+Creme
        Precious Brightening Exfoliator
        Precious Brightening Face Wash


Available In :

33 Exclusive Stores PAN India, including Delhi, Mumbai, Chennai, Kolkata, Bangalore, Hyderabad, Ahmedabad etc.

Available Online at leading e-commerce websites like Amazon, Nykaa, Myntra, Flipkart etc.