Style Diva PURVI DOSHI Goes Online

Purvi Doshi, Gujarat based designer, launches an online avatar of her label boasting of a vision to create one single destination for the shoppers and buyers from all over the world.

Original PURVI DOSHI garments are exclusively available online at www.purvidoshi.com and on e-Portals like Myntra, Styletag, Exclusively.in and Perniaspopupshop. Intricate hand embroidery, natural fabrics, eye-catchy hues... the label distinguish itself from being just a fashion brand with constant innovations in the fashion industry.

From being awarded the Emerging Designer by Grazia magazine for reinventing old crafts in a contemporary style to the enthralling collections at Lakme Fashion Week, now shop Purvi Doshi label online too.

Her passion for fashion is boundless as she indulges time and again into hitherto unexplored domains, bringing out exquisite motifs and patterns inspired straight from the folk arts of the country and Gujarat in particular, the region being her hometown.

The designer's traditional excellence in craftsmanship coupled with her unique individual interpretation can now be directly purchased online.

Her creations expressing a distinctive new style are available over her own website www.purvidoshi.com. Catch the alluring Fashion Weeks with trendy Pret and Festive wear exhibiting her love towards Our Mother Earth and her constant effort of staying connected with her roots.

 Her various collections like BACK TO START, CHHAVI, THE RENAISSANCE, SANRAKSHAN accessible on different web portals embodies Purvi’s spirit of reviving the dying arts of India.

Purvi is inspired by the strong flavours of India. Intricate embroidered motifs, glasswork and colourful symbolism from nature in natural woven purely indigenous fabrics like Khadi, Linen and Cotton truly defines “Purvi Doshi”-the label by Purvi Doshi.

She is among the few people who have made Gujarat proud as declared by the BTW magazine.

Say It With Flowers

Fashion’s ongoing love affair with floral prints continues

The floral trend comes in fiesty colors or demure pales, mixes well with neutral pieces, and looks fab on every body type, as these diversely gorgeous ladies prove.

For those less willing to live in bloom all season long, the floral trend still continues from previous years with printed pants, mini-dresses, skirts, and everything else retailers can put a flower on. Florals are all about having fun with fashion and embracing the joy and romance of spring. Perhaps this is why the floral trend is one that just won’t go away

How to wear dark florals: sleek hair and sporty details are the surprise addition to dark florals, away from the usual romantic associations. This spring, try your deeply hued floral prints with easy sandals and minimal makeup.

Lets Begin With Pune Fashion Week

Amy Billimoria show case her collection at Pune Fashion Week 2014