SUPERDRY presents Urban Street Nights with Yami Gautam

Hosted at Lakme Fashion Week with celebrities and influencers

Superdry hosted an exclusive party ‘Urban Street Nights’ along with b-town celebrity Yami Gautam to launch its AW’18 and SuperdrySport collection at ‘The Apartment’ by Reliance Brands Limited during the Lakme Fashion Week.

The latest season represents a collection of bold clashing colours and statement up-scaled logo prints to pull a story together in ‘Urban Street’ and create an edgy statement look. Menswear’s ‘Back in the day’ collection looks to the early 80’s New York beat box scene and old school breakdancing on flattened boxes for inspiration.

The newly introduced SuperdrySport aims to bring innovative sportswear in India to those who crave individuality and are not afraid to stand out. This season, SuperdrySport will be launched exclusively on Jabong.

Yami Gautam, one of the most beloved Bollywood actresses decided to break free from the circle of fashion shows and join us to host the coolest party of the season!

Styled in Superdry by Mohit Rai, Yami kick-started the evening by unveiling a Superdry painting inspired by the street art in Mumbai followed by a celebration of Superdry’s most popular selling vintage t-shirt. “Whatever season it may be – I love Superdry! The variety of the Autumn Winter collection is amazing and the look & feel of the style & fabric is really intricately designed,” said Yami. The décor included graffiti, metal mesh and iconic Superdry fixtures which were added to bring out the theme of the season at the party.

Guests including Elnaaz Norouzi, Aalekh Kapoor, Vishwas Kinni, Mohit Rai, Hitendra Kapopara, Parikshat Wadhwani and Vaibhav Vishant were seen chatting over wine, beer & hors d’oeuvres. The rest of the night saw dancers grooving to the hip hop music and singing along to old school retro hits. It was definitely a night to remember!

 #MySuperdry

Kalki Koechlin Turned Showstopper for Gaurav Katta at Lakme Fashion Week W|F 2018

It was Day 5 of Lakme Fashion Week W|F 18, when Kalki Koechlinglided down the ramp in a beautiful royal ensemble by Gaurav Katta.In his debut show, the Jaipur based designer, showcased his festive collection aptly called ‘SOUVENIRS OF BRITISH INDIA’.

The collection 'SOUVENIRS OF BRITISH INDIA ' was deeply inspired by the classic murals and roof paintings forged in forts and palaces of Rajasthan in the British Era. Every ensemble in the collection was a fluent amalgamation of therestricted royalty of the bygone era with contemporary design sensibilities of the urban woman.

"SOUVENIRS OF BRITISH INDIA" shed light on tales of Independence and empowerment throughthe royal combination of colors in georgette, net, cotton and chiffonfor the women’s wear whereas for menswear the designer used hand-woven fabrics like khadi and modal silk among others. The meticulous embroidery with golden and silver threads, sables and other accessories added elegance to the narration of his story.

Actress Kalki Koechlin, often called the ‘queen of experimental fashion’ expresses, “It was a pleasure to walk for Gaurav Katta and support him for his debut show at Lakme Fashion Week. For me, what stood out the most was Gaurav’s refreshing take on the history, art and contemporary fashion and the way he effortlessly integrated influences from them.”

DESIGNER SHRUTI SANCHETI Launches Her New Store Brand Pinnacle

Designer Shruti Sancheti has crafted an organic niche for herself in the dynamic fashion landscape of India. She has stood strong and radiated brightest through various seasons of fashion weeks. After successfully retailing across the length and breadth of India and abroad, Shruti launches her new label - Pinnacle by Shruti Sancheti. 

Pinnacle by Shruti Sancheti is born out of the innate desire of the designer to reach larger audience by crafting high quality designs at commercial price points. With the core design philosophy of sancheti's eponymous Signature label -Shruti Sancheti, Pinnacle celebrates indigenous crafts and textiles of India. Pinnacle is a Prêt diversification of her main label which thrives on curating affordable fashion which has the quintessential Shruti Sancheti’s touch.

Here Shruti launches her 1st standalone store for Pinnacle post her grand imagination of her first ever solo Exclusive signature designer store in Mumbai. It's the first outlet of Pinnacle (the pret extension) which would retail a varied spectrum of formal, semi formal, festive and global silhouettes.

Designer Shruti Sancheti excitedly states, “Fashion need not be just limited to a niche segment and should be accessible to all and that is what aim at offering trendy clothes with impeccable finish and immaculate construction at affordable price points.”

The launch event saw eminent personalities like Actor Amyra Dastur, Sunil Sethi, Head FDCI, Ajay Sancheti, MP Rajya Sabha, Neelam Pratap Rudy, Mridula Pradhan, Mallika Nadda, Manju Singh, Babita Yadav to name a few.

Vivek Mishraa releases the Friendship Anthem of the year 'Ye Dosti' dedicated to a lifelong Friendship

Talented singer, Vivek Mishraa is all set to rejuvenate the magic of true love and friendship and remind you about your oldest pals through "Ye Dosti", a song that celebrates cherished moments, when your biggest support was that one person who you could rely on, forever.

 

Being passionate about singing Vivek Mishraa has always found life inspirations from music and added words to it. This time with "Ye Dosti" he has highlighted friends and incredible memories with them. This is the third single by the singer after "O Soniya" and "Meri Aankhon mein".

 

Sharing about the composition, Vivek Mishraa shares "Music has always caught my attention and I am very close to my friends. In my good and bad times, they have always been a part of all my endeavors. This Friendship's day I would like to dedicate "Ye Dosti" to all the people who believe in the power of Friendship"

The Song is a special gift for Friendship day by the singer to his fans. "Ye Dosti" is written, composed and sung beautifully by Vivek Mishraa and is released by VEVO.

Fifty Degree Signs Up Gaurav Chopra as Brand Ambassador

- The actor will be a part of integrated marketing communications for Fifty Degree India

 Fifty Degree, the Indian arm of leading apparel exporter V3 Exports, today announced the signing of TV actor and youth icon Gaurav Chopra as its brand ambassador. The actor will represent Fifty Degree India through their integrated marketing communications.

Gaurav Chopra, who’s been on an up-rise since Big Boss Season 10, has had no looking back since. Gaurav has enjoyed a huge fan following on social media and has been a favourite amongst millennials. He’s been titled as ‘Desi Thor’ recently for dubbing the lead character of Hollywood movie ‘Thor’ in November last year.

Fifty Degree is an authentic brand from the house of V3 Exports. V3 has emerged and gained a reputation as an exporter favourite in the Gulf and European countries. Now expanding into the domestic market with its brand Fifty Degree, with this move, V3 is definitely all set to make a mark.

“Being associated with Fifty Degree is wonderful. V3 Exports has grown significantly in past few years and I am excited to be part of the launch of their Indian retail arm. I am excited to be chosen as their brand ambassador and believe my fans would like me in this new role" said Gaurav Chopra.

Fifty Degree believes that Gaurav is perfect as an ambassador to promote their brand due to his youth icon status & personality that molds itself to fit their 4 categories – basics, casuals, sports & formals – perfectly, and therefore deemed him a perfect fit.

“We are thrilled about the possibilities that will open up with our partnership with Gaurav Chopra in India. He mirrors the values of versatility, the perfection that we steadfastly follow at Fifty Degree. This new association will enable us to explore newer avenues to reach our customers,” said Vinay Mehra, Founder and MD, Fifty Degree.

Gorgeous actress Sai Tamhankar wearing Fine Jewels by Yoube Jewellery for an event

Actress Sai Tamhankar looks her Classy Self wearing jewels by  Yoube Jewellery

She looked very chic and Elegant as she slayed her look for an event.

PCJ Outlook Social Media Awards 2018

PCJ Outlook Social Media Awards (a.k.a. the PCJ OSM Awards), a glitzy evening celebrating the stalwarts of social media intelligence, were recently held at the Hyatt Regency. The PCJ OSM Awards were given out to those who’ve made a massive impact through social media in 2017. This year’s awardees like Shilpa Shetty, Athiya Shetty, Rajkummar Rao, Mallika Dua, Priya Varrier, Vivian Fernandes, JJ Walaya, Shahnaz Husain, Vinod Dua, Mallika Dua & more have now joined an elite list of illustrious OSMopolitans from the previous year – a list that includes the likes of Amitabh Bachchan, Twinkle Khanna, Saina Nehwal and many more.

Over the last few years, social media has taken centre-stage as the primary platform for networking and showcasing one’s body of work. Becoming an influencer has emerged as a craft of the digital age. A lot of creative minds from diverse fields like cinema, fitness, lifestyle, sports and activism are sharpening their social media skills every day and raising the bar. With the OSM Awards, Outlook Magazine recognises the very real impact these OSMic stars manage to make in a virtual space.

“Outlook is a contextual magazine and so is a social media platform. PCJ Outlook Social Media Awards aka OSM Awards is a platform to honour the social media stars who use their influence to skilfully bring about a positive change in the society”, added Indranil Roy (CEO, Outlook Group)

On being awarded the “Inspirational Celebrity of the Year” at the Outlook Social Media Awards, Shilpa Shetty Kundra said, “Success isn’t when you win accolades, it’s when you are in a position where you are able to inspire, so this is a huge compliment. Thank you all my social media family who have helped me be where I am. Thank you for helping me inspire.”

On winning the ‘Entertainer of the Year’ award, Rajkummar Rao says, “Newton will always be a special film. The movie not just won several awards, including a National award recently, but it was also a great experience working with everyone associated with it. The content-driven movie has set a benchmark for several filmmakers to create many more Newtons.”

Vishal Vaibhav (Project Editor - PCJ OSM Awards) expressed at the event that “PC Jewellers Outlook Social Media Awards is the right initiative at the right time to honour the champions of social media who not only respond and reciprocate to us, but also reflect us. Whoever eventually wins the coveted trophies, the awards actually belong to all the denizens of the digital space.”

The PCJ OSM Awards winners have emerged only after a rigorous vetting process at the hands of the online voters and the esteemed jury members. This year’s panel of judges included Twinkle Khanna, Gul Panag, Hansal Mehta, Jose Covaco, Tanmay Bhatt – each with massive footprints on the social media landscape. With distinct personalities from Delhi’s influential circuit present to honour the awardees, the OSM awards night was indeed a stellar one!